“The mall’s objective of being a destination for families made the target clear: to create an iconic leisure concept to increase customer footfall in the shopping center and to use a strategy to attract families living the area.”

The case study is on a project called “The Plane.” After an exhaustive analysis of the shopping center with which theleisureway was working and its area of influence in this project, the company noticed a high population density of children from four to 12 years old compared to other areas of the city, as well as a lack of innovative public leisure offers for the area. At the same time, the mall’s objective of being a destination for families made the target clear: to create an iconic leisure concept to increase customer footfall in the shopping center and to use a strategy to attract families living the area.

Ball pits have been always successful since they boost children’s interaction, improve their psychomotor activity, and are comfortable and safe. The basic idea was to use one of these, but to develop it into something new. So far, the experts at theleisureway knew that installing one would be attractive for children, but the company’s philosophy goes further: It consists of creating unique and unforgettable experiences so that leisure becomes an icon for the mall…

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