“Nowadays, leisure is starting to be perceived from a more strategic point of view: It’s not just about allocating a certain amount of lettable area to leisure, it’s about public zones becoming part of the customers´ journey and part of their experience in the center.”

Until now, leisure was perceived as part of the retail offer, to which the shopping center should devote a certain area for cinemas, bowling alleys, games, etc. Nowadays, however, leisure is starting to be perceived from a more strategic point of view: It’s not just about allocating a certain amount of lettable area to leisure, it’s about public zones becoming part of the customers´ journey and part of their experience in the center. This is how the leisure offer acquires a relevant role as a common thread and differentiating element.

In fact, more and more often developers recognize the need to offer something different, tailor-made, and adapted to the environment of the shopping center. The Spanish company theleisureway has been developing this type of concept for some time. It follows new parameters and endeavors to create a unique and unrepeatable solution in each center.

The creative and strategic teams work together to offer integrated solutions creating a leisure space that adapts to the needs of the center. To achieve this, theleisureway studies the areas to understand them, analyzes their particulars, the type of client, the competition, and more. Once this first approach is complete and the company determines the center’s needs, it develops an idea that fits in each space. It creates an integral attraction and not something separate…

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