The Tree of Life

VIENNA

Donau Zentrum

CLIENT

Unibail Rodamco

When Donau Zentrum invited us to develop a Project for their mall, we suggested that the intervention should fulfil various important objectives: entertain children, create a visual wow effect and build a leisure nexus between parents and children.

In addition, we wanted to construct an iconic element capable of transporting the public to a place of surprises and warmth. An embracing space of which we have all dreamt, where the imagination runs free.

The
Inspiration

We found our link in nature-the encircling forms of vegetation and the tactile quality of wood. This natural setting offers forms and textures capable of forming a landscape.

This interesting and inspirational idea, presented by nature, created structures in which to climb, play, hide, jump - games we have all enjoyed.

THE RESULT

From our inspiration we designed a singular element, the tree of life, a vertical playground, housing a variety of creative spaces for play, learning and active healthy games.

The life tree is a great natural tower crowned by a garden that allows us to climb up and down, play within and slide down.

Without doubt it is an attraction for all the family. While some experience the unique adventure within the tree, others rest amongst the cloud or play on the sand dunes at the foot of the tree 

First Ideas

Designing and Development

Construction, Installation, Certification and Start-up

The Result

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