Located at one end of the plot, our intervention is part of the main natural axis of Puerto Venecia, giving us the opportunity to add another iconic component to the axis. theleisureway found in ”El Manantial” – or water source – the inspirtation to create the source of water that eventually spills into the lake of Puerto Venecia, enveloped by different species of greenery and topographies.
LOCATION
Zaragoza, Spain
INTERVENTION AREA
1000 sqm
ROLE
Masterplanning, Strategy, Concept Design For A New Project
STATUS
Completed
From a global perspective the project is a new concept in the way we understand leisure and shopping. The project concentrated a great effort in order to become a magnetic pole for both the local public and the tourist sector.
The goal was to transform it into an exciting outdoor family area that extends the leisure experience, bringing new ingredients that boost the pedestrian flow and makes the area part of the story and active life.
"El Manantial by Theleisureway, Puerto Venecia, Zaragoza, Spain," has been recognized as Highly Commended in the "RLI Most Anticipated Opening 2023" category.
Inspiration and First Ideas
Before and After
The project in numbers
20m visitors in 2024, an increase of 5.28%
Increase the number of center visitors in 2024 by 5.28% compared to 2023, attracting more guests and boosting overall attendance and engagement.
Highest rating in shopping centres
Achieve a Google rating of 4.5 or higher with over 44,000 reviews, ensuring strong credibility, customer satisfaction, and a trusted reputation online.
13 new brands and expansion
Opening of new stores in the shopping centre and expansion and refurbishment of renowned brands such as Mango, Stradivarius, and Pull & Bear
18m impressions on Instagram
It has successfully become a leading reference site, attracting countless Instagram followers and establishing a strong digital presence worldwide.
New pole of tourist attraction for the city
34% of the customers come from outside Zaragoza, predominantly from La Rioja, Navarre, and Catalonia, but also from the south of France.
International Award-winning project
RLI Awards Special Mention in the category of ‘Most Anticipated Opening of 2023’. AECC Winner in the category of ‘Best Shopping Centre Transformation’
Final results
The concept, introduced as “El Manantial” lives up to its name and presents a modern and fashionable interpretation of natural elements. The immersive landscape, the diverse nature that is discovered, and water as the protagonist and generator of the space, create a new concept of a leisure garden full of life. This extension consists of several social meeting spots, events spaces, areas where children can freely discover and have fun, and even a large 16-meter-high tower with a waterfall inside, games, slides, and lastly, an impressive viewpoint over the lake.
